Brubaker, Inc.

About this project

Lancaster, PA-based mechanical contractor Brubaker Inc. wanted to boost its mid-state profile with commercials marketing the idea of comfort rather than the stereotypical image of a mechanic wrenching on a boiler.

We produced the “Breathe New Life” campaign based on relatable lifestyle scenarios, which we perfectly showcased with Sony FS-7’s overcranking capabilities. Filming at 48 to 72 frames per second, we worked with regional actors on six locations over six days.

Budget

3 out of 5 clams

Fun

3/4 of a barrel of monkeys

Locations Used

6

Crew Size

Destroyer